Canada Financial distributes insurance and investment products throughout a large network of financial advisors. The company is dedicated to providing world class training, business development and marketing support throughout the entire organization.
CF wanted to achieve 3 core goals with its new web presence:
1. Attract and convert more advisors
2. Impress current advisors and potential advisors
3. Help advisors with recruitment
Finntheo achieved these goals by:
Finntheo designed photoshop renderings that visually meet the goals and objectives of CF’s online marketing initiative. With strong user centric design and stimulating high quality graphics, the new site is streamlined to produce and convert. A well thought out usability plan and information architecture hierarchy
aligns visuals and prioritizes call-to-action to achieve CF’s website goals. .
The new CF site is a custom dynamic responsive WordPress CMS (content management system), which is scalable and ensures a platform that is built for dynamic growth.
The new responsive design build is made to adapt to the multitude of mobile browsers and mobile devices.
To attain the strategic vision of the new website from a dynamic development standpoint. WordPress delivers with an unlimited supply of plugins and widgets that seamlessly integrate into the platform.